Inspired by the bold visual language of Britain’s 1930s–40s poster era, the London Heritage Edition from Procreation Co blends timeless style with a forward-looking message.

Designed as a clean circular chest emblem, this piece nods to the spirit of resilience, ambition, and rebuilding that made London what it is today — a city shaped by generations, effort, and vision. It’s a modern garment with old-soul character, created for people who appreciate heritage, strength, and purpose in what they wear.

Whether you’re walking through Soho, Shoreditch, or South Bank, this design carries a quiet confidence — understated, iconic, and built to last.

Product features

- Made from up to 6 recycled plastic bottles (50% recycled polyester).

- Soft blend: 25% organic cotton and 25% modal for a smooth handfeel.

- Carbon footprint reduced via a ClimeCo Certified product carbon-offset program.

- Durable construction with shoulder-to-shoulder taping, side seams, and 1x1 rib knit neck.

- Removable recycled tear-away label; shipped within the United States and territories only.

Care instructions

- Machine wash: cold (max 30C or 90F)

- Non-chlorine: bleach as needed

- Tumble dry: low heat

- Iron, steam or dry: low heat

- Do not dryclean